Let’s start with giving you some interesting facts.
Over the past few years, the demand for sterling silver jewelry has increased significantly. With an estimated market size of Rs. 15,000 crore, sterling silver, and imitation jewelry market is one of the fastest growing segments in India and is most popular among young women in the age-group of 18 to 40.
And now the three factors that make it so.
Sterling Silver or imitation jewelry items imitate the appearance of finer jewelry without using the precious stones. These types of jewelry items are designed using materials that are less expensive. As a result, these jewelry pieces are less costly and are considered ideal for everyday use. Rings, earrings, and pendants are some of the most popular sterling silver jewelry items.
Since they are cheaper, multiple pieces can be purchased for various outfits. So instead of wearing the same type of jewelry every day, women can choose from wider choices, making sterling silver and imitation jewelry the ‘everyday jewelry’. Moreover, you don’t need to break the bank while buying it. This gives women the freedom to replace the old jewelry items with new ones from time to time.
You are spoilt for choice!
The huge variety is another key factor that makes sterling silver and imitation jewelry oh so popular. In this type of jewelry, the choices are endless when it comes to designs and styles. They are designed
using a wide range of materials, and it’s easy to find something that suits your tastes, style, and personality.
Wearing these beautiful pieces of jewelry is an easy way for a woman to enhance her looks without spending too much money. Despite the growing Indian imitation jewelry market, this sector has remained largely unorganized. However, with the emergence of a multitude of online jewelry stores, things are changing for the better. These days, you can find some of the best sterling silver jewelry online.
Sajni is one of the fastest growing online jewelry stores that offer a wide selection of sterling silver and imitation jewelry. Our jewelry doesn’t just look good on you, it celebrates the everyday spirit in all its different hues.